This is how most people describe King’s top mobile and cross-platform game Candy Crush. And as with most addictions, you are absolutely clueless as to how much of an addict you have become. That is until you are thousands of dollars in debt from swiping your credit card just to swipe candies. Or you’re under a mountain of work that you promised yourself – 15 hours ago – you’ll get to after finishing just one more level. Sound familiar? If it does, then you’re most likely a certified Candy Crush Addict.
The good (or bad) news is that you are not alone. Statistics show that over 100 million people play games on their mobile devices (smartphones and tablets) on a daily basis in the United States alone. And according to Wall Street Journal, almost 15-million of those people play Candy Crush every day. That’s almost twice the users of Zynga’s FarmVille 2 and triple Social Point’s Dragon City. Not to mention that Candy Crush has topped every Android and iOS charts as the most downloaded mobile game this year.
Why is Candy Crush so Addictive?
Candy Crush is terribly easy.
Gameplay on Candy Crush is easy. All you have to do is put three or more of the same candies on a line and that’s it. And this, you don’t realize, is the bait that leads you to the path of Candy Crush addiction. Because, of course, why wouldn’t you be able to clear a level of a game with such an easy gameplay? So the next thing you know, you’re annoyed as hell and trying Level 141 again. And again. And again. And again. And desperately searching for Candy Crush cheats all over the Internet.
It’s free. Well, sort of.
Candy Crush is a free downloadable mobile game and yet it’s raking in millions of dollars. You’re probably wondering, ‘How can something that’s free, be so profitable?’ Well, the answer lies in the term freemium, which basically means that the game is free but you have to pay to get premium items. And in this case, those premiums are the more lives, lollipop hammers, paint brush charms, and all sorts of power-ups that can help you easily clear a level. All of these items are priced for less than a dollar, which for most people, is a very reasonable price for peace of mind. So reasonable in fact, that it has made King reported revenues of more than $500 million.
It’s everywhere. IT. IS. EVERYWHERE.
Although it was slow to go cross-platform like other mobile games, Candy Crush was fast to take over as soon as it did. Now, you can play it on your mobile devices (smatphones and tablets) while waiting in line at the grocery, when you’re stuck in traffic, when you’re in a boring meeting or even a productive one. You can also use the game’s social network capability to ask for lives from your friends on Facebook or get that extra push to beat a friend’s score.
Indeed, Candy Crush is one addicting game. And if you’re not addicted to the sugar rush of Candy Crush now, consider this quote from King’s Chief Marketing Officer, Alex Dale, as a warning: That’s why it’s called saga. There is no end to it.