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No More Ads for Candy Crush

King’s Candy Crush Saga is now being hailed by many as the most downloaded, most popular, and most addictive mobile game - ever. This puts Candy Crush among widely-recognized games such as Plants Vs Zombies, Angry Birds, and FarmVille 2. In fact, Candy Crush has become so popular that its makers has stopped relying on advertising as its source of revenue. In other words, Candy Crush Saga is earning so much money that it doesn’t need ads anymore.

So how much is Candy Crush earning exactly?

According to Think Gaming, that magic number that will give any company the freedom to let go of ads is almost $633,000 per day.

In an email sent to their advertising partners when they decided to cut advertising in their plan to take over the world with Candy Crush, King writes:

King’s #1 focus around delivering an uninterrupted entertainment experience for our network of loyal players across web, tablet and mobile has unfortunately led to the difficult decision of removing advertising as a core element of King’s overall strategy. The executive team has decided to withdraw completely from the advertising business thus, removing all advertising elements within every King game worldwide effective immediately.

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